• Admission Date

    Announcing Soon

  • Program Duration

    20 weeks

  • Learning Format

    Live, Online, Interactive

Digital Marketing

  • Virginia Tech Edge

    Earn a joint Virginia Tech - Simplilearn digital badge with downloadable certificate

    Receive Virginia Tech Continuing & Professional Education alumni membership on LinkedIn

  • AI-Powered Curriculum

    Master 3As of Marketing: Analytics, AI, & Automation with 20+ dedicated tools

    Get hands-on with over 50 AI tools across the full marketing tech stack

  • AI-first Job Readiness

    Build a strong portfolio with 7+ projects and real-world case studies

    Learn to tackle marketing scenarios with campaign simulations powered by Stukent

  • Simplilearn Career Service

    Strengthen your resume and get career guidance from industry specialists

    Attend mock interview sessions to help you ace the hard technical questions

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Digital Marketing

  • AI audience targeting and remarketing
  • AI content creation and optimization
  • AI driven SEO
  • AI e commerce personalization
  • AI email automation
  • AI forecasting
  • AI Google Ads management
  • AI mobile marketing
  • AI social media creatives
  • AI storytelling and engagement
  • Answer Engine Optimization AEO
  • Automated content workflows
  • Campaign optimization with AI
  • Creative automation
  • Digital marketing strategy
  • Domain and hosting setup
  • Ethical AI use
  • Generative Engine Optimization GEO
  • Predictive analytics
  • Programmatic advertising
  • Smart bidding and budgeting
  • Website creation

Digital Marketing Certifications

Virginia Tech EdgeVirginia Tech Edge
Virginia Tech Edge
  • Earn a joint Virginia Tech – Simplilearn Digital Badge
  • Virginia Tech – Simplilearn Digital Certificate available for download
  • Attend academic masterclass led by Virginia Tech instructors

Digital Marketing Program Curriculum

This online digital marketing program includes live sessions, industry-aligned real-world projects, and simulations. With a weekly effort of 6–8 hours, build skills in AI, analytics and automation to create data-driven marketing strategies
  • 8+Projects
  • 8+Tools
  • 9+Program
  • 11+Skills

Core Courses Heading New (15)

  • Embark on an immersive learning journey with this Applied Digital Marketing program. Discover the ins and outs of this comprehensive online digital marketing program, unlocking a world of knowledge and opportunities.
    Key Learning Outcomes
    • Discover the ins and outs of this comprehensive online digital marketing program.
    • Gain an in-depth understanding of the knowledge you will gain and the opportunities you can pursue. 
       
  • 2.VT: Digital Marketing Fundamentals
    Understand core digital marketing concepts, including the 7 Ps, strategy workflows, and website fundamentals. Learn domain setup, hosting, and website creation on WordPress, along with AI-assisted website building, supported by guided practice and brand-led case studies
    Key Learning Outcomes
    • Core Concepts: Introduction to Digital Marketing, The 7 Ps of Marketing, Implementing Strategy, Exploring brand websites, Understanding Domain Name and Hosting, Creating a website on WordPress, Creating a Website with AI
    • Case Studies: American Apparel’s Hurricane Sandy Sale, Nike's Just Do It, Coca-Cola’s AI Personalisation
    • Tools Covered: GoDaddy, WordPress, ChatGPT, Claude
  • Learn how to build content strategies using goals, user personas, and channel selection. Focus on content creation, distribution, performance measurement, and workflow optimization, including automation to scale content and improve efficiency and consistency
    Key Learning Outcomes
    • Core Concepts: Content Marketing Lifecycle, Competitor Analysis, Brand Guidelines, Content Clusters, Content Calendars, User Personas, Content Flywheel, Content Creation and Optimisation, Distribution and Promotion, Performance Analytics, Workflow Automation
    • Case Studies: HubSpot’s Content Strategy, Apple's Shot on iPhone, Heineken's The Closer, Coca-Cola's Share a Coke, Red Bull's Marketing Strategy, BMW vs. Audi
    • Tools Covered: HubSpot MakeMyPersona, Buffer, ChatGPT, Perplexity, Looka, Atom AI, Thruuu, Asana, UserPersona.dev, Hemingway Editor, ContentIdeas.io, n8n
  • Explore search engine fundamentals, SERP behavior, keyword strategy, and on-page, technical, and off-page SEO. Learn crawlability, performance signals, structured data, and reporting, and apply analytics to evaluate and improve SEO performance
    Key Learning Outcomes
    •  Standard Tools: JSON-LD Schema, Robots.txt & XML Sitemap Generator, SEMrush, Google Looker Studio, Google Search Console, etc
    •  AI Tools: ChatGPT, Ubersuggest, NeuronWriter
    •  Analytics Tool: Google Analytics 4 Demo Account
  • Understand the future of search through generative and answer-based systems. Learn the fundamentals of GEO and AEO and apply these approaches in practical sessions to adapt content for evolving search experiences
    Key Learning Outcomes
    • AI & Automation Tools: ChatGPT, Writesonic
    • Standard Tools: Mangools, AnswerThePublic, TechnicalSEO Schema Markup Generator, HubSpot Grader
  • Learn SEM fundamentals, including campaign goals, keyword research, ad creation, and performance tracking. Explore AI-driven bidding, audience targeting, remarketing, and predictive analytics, along with campaign optimization and programmatic advertising concepts.
    Key Learning Outcomes
    • Standard Tools: GitHub, Netlify, Google Ads, Google Campaign URL Builder
    • Analytics Tool: Julius AI
  • Understand how marketing strategies are executed in real-world scenarios through simulations. Focus on decision-making, campaign execution, performance analysis, and continuous optimization in a controlled, practice-based environment.
    Key Learning Outcomes
    • Core Concepts: This module introduces learners to hands-on marketing campaign simulations, enabling them to apply marketing concepts in a dynamic, real-world environment. Participants will make strategic decisions, analyze outcomes, and refine their approach through interactive learning experiences.
      Tools Covered: Stukent
  • Learn to create high-performing email marketing campaigns that drive engagement, retention, and conversions using AI-powered and data-driven strategies. Gain hands-on exposure to campaign automation, personalization, audience segmentation, deliverability, and analytics through tools like Mailchimp, Klaviyo, and ConvertKit, supported by real-world case studies and practical applications
    Key Learning Outcomes
    • Email Marketing Tools: Mailchimp, Klaviyo, ConvertKit
    • Automation & Optimization Tools: Phrasee, Copy.ai
    • Analytics & Tracking Tools: Firebase, Mixpanel
  • Learn social media strategy, algorithms, and content pipelines. Focus on AI-enhanced content creation, storytelling, engagement, and campaign execution, along with monitoring performance and optimizing campaigns using data and automation
    Key Learning Outcomes
    •  AI & Automation Tools: ChatGPT, MonkeyLearn, DALL·E 3, Canva
    •  Standard & Analytics Tools: Notion, Meta
  • Understand affiliate and influencer marketing fundamentals, including types, traffic strategies, and campaign planning. Learn how to identify influencers, manage collaborations, execute campaigns, and measure performance while addressing legal and ethical considerations
    Key Learning Outcomes
    •  AI & Automation Tools: ChatGPT, MonkeyLearn, DALL·E 3, Canva
    •  Standard & Analytics Tools: Notion, Meta
  • Master E-commerce Marketing strategies to drive customer acquisition, engagement, and retention using AI-powered tools and data-driven approaches. Learn store setup, conversion optimization, personalization, automation, and analytics through hands-on exposure to platforms like Shopify, Klaviyo, Rebuy, and GA4, supported by real-world case studies and practical applications
    Key Learning Outcomes
    • E-commerce & Store Tools: Shopify
    • Automation Tools: Klaviyo
    • AI & Personalization Tools: Rebuy
    • Analytics Tools: GA4, Gemini, Claude
  • Develop skills in marketing analytics using dashboards, attribution models, and ROI analysis. Learn concepts such as LTV, CAC, MMM, forecasting, and scenario planning, and apply these techniques to evaluate and improve marketing performance
    Key Learning Outcomes
    •  Standard Tools: Microsoft Excel
    •  Analytics Tools: Power BI Desktop & Tableau
  • Understand how AI integrates into marketing workflows across planning, execution, and optimization. Learn to identify efficiency opportunities, apply structured approaches, and use data-driven insights to improve campaign performance and scalability
    Key Learning Outcomes
    • Understand the role of AI in marketing workflows
    • Identify opportunities to improve efficiency using AI
    • Apply structured approaches to campaign planning and execution
    • Use data-driven insights to enhance performance
    • Build scalable marketing processes using AI
       
  • Attend an academic Masterclass delivered by Virginia Tech instructors to understand how modern marketing strategies are built and scaled, and how organizations use data, AI, and digital channels to drive performance
    Key Learning Outcomes
    • Attend an academic masterclass by Virginia Tech instructors to gain insights on the latest digital marketing tools, skills & technologies
    • Learn how modern marketing strategies are built and scaled, and understand how organizations leverage data, AI, and digital channels to drive growth and performance
  • Work on a comprehensive project that applies digital marketing concepts across SEO, content, social media, analytics, and automation. Build an end-to-end strategy to solve a real-world business challenge and demonstrate practical application of your learning
    Key Learning Outcomes
    • The program concludes with a comprehensive capstone project, allowing learners to apply their digital marketing expertise to a real-world business challenge. Participants can choose from projects such as designing a full-funnel digital campaign for PureGlow Naturals, building a growth strategy for PayZen Wallet, or creating a sustainability-driven marketing plan for EcoVoyage

Elective Courses to choose (1)

  • AI Impact Studio by Simplilearn is an exclusive live AI workshop series that helps learners stay ahead of Generative AI, Agentic AI, automation, and emerging technologies. Through expert-led technical and business workshops, hands-on demos, and real-world use cases, you'll build practical AI skills and apply modern AI workflows with confidence
    Key Learning Outcomes
    • Explore the latest advancements in Generative AI, Agentic AI & intelligent automation
    • Learn hands-on through live expert-led AI workshops on Claude Code, OpenClaw & more
    • Learn through expert-led technical and business workshops with real-world use cases
    • Build practical AI capabilities to drive productivity, innovation, and business impact

Want to Know More Details About the Program?

We have an extensive brochure with all the details to help you out test program.

51+ Tools Covered

spj_asana
spj_atomai
spj_buffer
spj_campaignbuilder
spj_canva
spj_alphacrawler
spj_chatgpt
spj_clarity
spj_answerpublic
spj_claude
spj_contentideas
spj_dalle
spj_excel
spj_powerbi
tableau
spj_ga4
spj_github
spj_godaddy
spj_googleads
spj_googlesearchconsole
spj_graderhs
spj_heepsy
spj_hemingway
spj_hubspotpersona
spj_jsonschema
spj_julius
spj_klaviyo
spj_looka
spj_lookerstudio
spj_mailchimp
spj_mangools
spj_meta
spj_monkeylearn
spj_n8n
spj_netlify
spj_neuron
spj_notion
spj_onesignal
spj_pagespeed
spj_perplexity
spj_rebuy
spj_robots.txt
spj_semrush
spj_shopify
spj_sitecheck
spj_techseo
spj_thruu
spj_ubersuggest
spj_wordpress
spj_writesonic
spj_xmlsitemap

Still have questions?

Our dedicated team is prepared to answer them.

Talk to an Advisor

Total Program Fee

Program Fee $ 3,000
14% off

$ 3,500

Pay in Installments

As low as $ 227/month

Monthly payment plans are offered with low APR and no hidden fees.

Digital Marketing

Eligible student for this program

How To Apply

  • 1
    Submit Application

    Tell us a bit about yourself and why you want to do this program

  • 2
    Reserve Your Seat

    An admission panel will shortlist candidates based on their application

  • 3
    Start Learning

    Selected candidates can begin the program within 1-2 weeks

Start Application

Digital Marketing

Simplilearn Career Assistance

Simplilearn’s Career Services program, offered in partnership with Prentus, is a service that helps you to be career-ready for the workforce and land your dream job in the U.S. markets.
Career support
Access to workshops, networking tools, and community support

Access to workshops, networking tools, and community support

Stay on top of your job hunt with a smart tracker and job board

Stay on top of your job hunt with a smart tracker and job board

Build an ATS-friendly resume using the AI Resume Builder

Build an ATS-friendly resume using the AI Resume Builder

Practice anytime with the AI-powered Mock Interview Coach

Practice anytime with the AI-powered Mock Interview Coach

Digital Marketing

Digital marketing is growing rapidly as AI, automation, and analytics reshape how businesses operate. LinkedIn estimates 860,000+ new digital marketing roles by 2026, highlighting strong demand for skilled professionals. At the same time, nearly 44% of organizations follow a digital-first strategy, increasing reliance on data-driven marketing. 

Roles are also evolving. Digital marketing specialists continue to rank among the most in-demand roles, with growing expectations around AI, analytics, and automation. This shift is creating strong demand for professionals who can combine marketing strategy with AI-driven execution and measurable outcomes.

Digital Marketing

Growing demand

Digital Marketing FAQs

  • What will I learn in this AI digital marketing course?

    This AI digital marketing course helps you build end-to-end digital marketing skills using AI, analytics, and automation. You’ll learn how to plan, execute, and optimize campaigns across SEO, SEM, social media, content marketing, and e-commerce. The course covers:

    • AI-powered content creation and marketing strategies
    • SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization)
    • Google Ads and performance marketing
    • Social media and influencer marketing
    • Marketing analytics, forecasting, and ROI measurement

    You’ll also gain hands-on experience through real-world projects, simulations, and an industry-aligned capstone project.
     

  • How is this AI for digital marketing course different?

    This AI for digital marketing course stands out by focusing on the 3 A’s of modern marketing: AI, Analytics, and Automation. Unlike traditional courses, it offers:

    • An academic masterclass by Virginia Tech instructors
    • Hands-on learning through real-world projects and Stukent simulations
    • Exposure to 20+ AI tools and 50+ marketing tools
    • A dedicated Agentic AI workshop for real workflow application
    • Industry collaboration with Meta Blueprint, including live sessions and a voucher

    It combines academic learning with practical, job-ready skills.
     

  • Which tools are covered in this AI digital marketing course?

    You’ll gain hands-on experience with a wide range of industry tools across AI, analytics, and automation. Some key tools included:

    • AI Tools: ChatGPT, Claude, Perplexity, DALL·E 3, Writesonic
    • Analytics Tools: Google Analytics 4 (GA4), Power BI, Google Looker Studio
    • Marketing Tools: Google Ads, HubSpot, SEMrush, WordPress
    • Automation Tools: Klaviyo, Mailchimp, OneSignal, n8n

    In total, this AI digital marketing course covers 50+ tools, helping you build practical, job-ready expertise.
     

  • Will I learn AI for SEO in this AI in digital marketing course?

    Yes, this AI in digital marketing course includes a dedicated module on AI-powered SEO. You’ll learn how to:

    • Conduct keyword research and technical SEO audits
    • Optimize on-page and off-page SEO using AI tools
    • Analyze performance using GA4 and Looker Studio
    • Apply advanced concepts like Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)

    You’ll also complete a project where you build and execute an SEO strategy for an e-commerce brand.
     

  • What jobs can I get after this AI digital marketing course?

    After completing this AI digital marketing course, you can explore roles such as:

    • Digital Marketing Specialist
    • SEO Specialist
    • Performance Marketing Manager
    • Social Media Manager
    • Content Marketing Strategist
    • Marketing Analyst

    The program prepares you for roles that require a mix of creative, analytical, and AI-driven marketing skills, which are in high demand across industries.
     

  • How does this AI for digital marketing course boost careers?

    This AI for digital marketing course program helps accelerate your career by combining practical skills with recognized credentials. Key career benefits include:

    • Hands-on experience through live projects and simulations
    • Exposure to real-world marketing workflows using AI
    • A joint Virginia Tech–Simplilearn digital badge and certificate
    • Career assistance including resume building and mentorship
    • A strong portfolio with industry-relevant projects
       

  • Who should take this AI for digital marketing course?

    This AI for digital marketing course is suitable for a wide range of learners, including:

    • Marketing professionals looking to upskill in AI and analytics
    • Career switchers entering digital marketing
    • Fresh graduates exploring marketing roles
    • Business owners aiming to grow their digital presence

    No prior marketing experience is mandatory, making it beginner-friendly.
     

  • Does this AI in digital marketing course cover automation?

    Yes, automation is a core focus of this AI in digital marketing course. You’ll learn how to:

    • Automate content workflows and campaign execution
    • Use tools like n8n, Klaviyo, Mailchimp, and OneSignal
    • Build scalable marketing processes
    • Optimize campaigns using AI-driven automation

    Automation is integrated across multiple modules, not taught in isolation.
     

  • Is the AI for digital marketing course worth it?

    Yes, this AI digital marketing course is worth it if you want to build practical, job-ready skills in modern marketing. You’ll gain hands-on experience through real-world projects, Stukent simulations, and an industry-aligned capstone project. In addition, the course offers:

    • An academic masterclass by Virginia Tech instructors
    • Exposure to 50+ tools and 20+ AI platforms
    • A joint Virginia Tech–Simplilearn digital badge and certificate
    • Career support, including resume building and mentorship
       

Digital Marketing Programs

Virginia and Simplilearn Partnership

A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors and degree programs to a diverse enrollment of more than 38,000 undergraduate, graduate, and professional students in a comprehensive range of colleges and schools.

Virginia Tech has partnered with Simplilearn for this online professional program. Simplilearn’s award-winning immersive learning model delivered via live virtual classes focuses on applied learning to create immediate career impact.

Virginia and Simplilearn Partnership